MAIN RESPONSIBILITIES

• BRAND STRATEGY & MARKET POSITIONING
• Develop and execute the overall brand strategy for the company in the OOH industry, ensuring consistency and differentiation in the market. 
• Position the brand as top-of-mind in the OOH Indoor segment, creating long-term competitive advantages. 
• Conduct market, competitor, and B2B customer research to define brand direction and communication territories for each stage. 
• Build and manage Brand Guidelines, ensuring consistency across all touchpoints.
• COMMUNICATION & CONTENT DEVELOPMENT
• Lead multi-channel content strategy (Website, LinkedIn, Facebook, PR, Case Studies, etc.) to establish thought leadership in the OOH industry. 
• Manage and optimize Digital platforms (SEO, Social, Website) to enhance brand visibility and lead quality. 
• Oversee the development of key brand assets: Company Profile / Credential Deck/ Sales Kit / Proposal Templates / TVC / Corporate Videos 
• Define storytelling direction for major campaigns, sponsorships, and strategic collaborations. 
• BRANDING CAMPAIGNS & PARTNERSHIP DEVELOPMENT
• Lead the planning and execution Trade Marketing activities (Activation, Events, etc.)
• Large-scale branding campaigns 
• Sponsorships & strategic partnerships 
• Build and maintain relationships with key partners (Media, Agencies, Publishers, Key Clients). 
• Propose innovative collaboration models to increase brand awareness 
• DATA STRATEGY & BUSINESS IMPACT
• Build and standardize reporting systems & dashboards to track performance across campaigns, channels, and partnerships.
• Identify key growth opportunities through data insights, market signals, and customer behavior analysis.
• Collaborate with Sales,  R&D teams to develop data-driven proposals and case studies that support client acquisition.
• Proactively recommend resource allocation & budget optimization based on performance data and ROI.

REQUIREMENTS 

• Work Experience
• More than 2–3 years of experience relate in Branding/Marketing (preferably in B2B, Media, or Agency environments)
• Proven experience in developing and executing overall Brand Strategy
• Leading or playing a key role in large-scale branding projects
• Experience working with enterprise clients/partners is a plus
• Professional Skills
• Project management skills
• Strong teamwork and cross-functional collaboration skills
• Strategic mindset in building long-term content direction
• Build dashboards and data analysis
• Language Skills
• Good English communication skills (TOEIC 700+ or IELTS 6.0+)

BENEFITS

• Salary range: 18-20.000.000/month (based on experience and performance)
• Work in a young, dynamic, and professional media environment. 
• Opportunities to participate in in-depth training programs, including professional skills, company products/services, and advanced knowledge of the OOH advertising industry in Vietnam. 
• Company culture activities: movie time, birthday party, happy hour, company trip, team building, running day,..
• Salary review at least once per year. 
• 13th-month salary policy. 
• Bonuses on public holidays, Tet (Lunar New Year), Birthdays. 
• Social Insurance, Health Insurance, Unemployment Insurance

  Work Location (updated in accordance with the new Administrative Division Directory, with former districts included for easier reference)

  • Ho Chi Minh City: Office – Commercial – Service Building at Lot 5-5 (Golden Asia Media), No. 8-10 Mai Chi Tho Street, An Khanh Ward (formerly Thu Duc City).

  • Hanoi: IPH Building, Office 805, No. 241 Xuan Thuy Street, Cau Giay Ward (formerly Cau Giay District).

  Working Hours

  • Monday to Friday: 08:30 AM – 06:00 PM

  • Lunch Break: 12:00 PM – 01:30 PM